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se:labs:07 [2024/11/28 16:35] cosmin.dumitrache |
se:labs:07 [2025/11/25 17:50] (current) cosmin.dumitrache [2. Experiments] |
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| {{:se:labs:posthog-experiment.png?600|}} | {{:se:labs:posthog-experiment.png?600|}} | ||
| - | Now configure the experiment goal and minimum detectable effect. | + | Now configure the experiment goal (primary metric). |
| {{:se:labs:posthog-experiment-overview.png?600|}} | {{:se:labs:posthog-experiment-overview.png?600|}} | ||
| - | For the **Experiment goal** we want to use a **Funnels** type metric and look only at the **LandingPage to Login** step. Also, for our example purposes set the **conversion window to 1 minute** and uncheck **Filter out internal and test users**. | + | For the **Experiment goal (primary metric)** we want to use a **Funnels** type metric and look only at the **LandingPage to Login** step. Also, for our example purposes set the **conversion window to 1 minute** and uncheck **Filter out internal and test users**. |
| <note tip> | <note tip> | ||
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| {{:se:labs:posthog-experiment-goal.png?600|}} | {{:se:labs:posthog-experiment-goal.png?600|}} | ||
| - | For **Minimum detectable effect** set 10%. | ||
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| - | {{:se:labs:posthog-experiment-min-det-effect.png?400|}} | ||
| Now hit the **Launch** button at the top-right to start your experiment. The results section will show an empty state initially until experiment data is received. | Now hit the **Launch** button at the top-right to start your experiment. The results section will show an empty state initially until experiment data is received. | ||